http://vimeo.com/13674406
This animation style totally reminds me of the animal insanity from the 2003 Jaga Jazzist video for "Animal Chin":
http://www.youtube.com/watch?v=HVIFUQV20NM

Imagine for a second a world where you don't have to sit through commercials and an entire show can be pushed out in an easily-digestible, focused, and compelling format. A world where writers aren't pressured to fill 22 or 48 minutes of content, and instead they can get to the true essence of a storyline and write fewer but funnier jokes. A world where you can watch more episodes of your favorite shows in a shorter amount of time. This world exists. And it's on the Cartoon Network during their nightly block of programming under the Adult Swim label.
Adult Swim has not only pushed the envelope with it's sometimes brilliant programming (Tim & Eric Awesome Show Great Job is probably the best show in the last 10 years and they are continuing that tradition with their spin-off Check It Out With Dr. Steve Brule), but it has re-invented the TV show format. It airs many of its shows in an 11 minute format, uninterrupted by commercials (which air between shows). Amazing shows like Superjail benefit from this format because they are short bursts of TV goodness. They don't drag on, and there are no boring parts (there's no time).
This 11 minute format is so good, I have decided to apply it to the existing TV world. My hypothesis: that most TV shows airing today, whether a 30 minute sitcom or a 60 minute drama, can be compressed to 11 minutes and not only be just as good as the original length, but actually get BETTER. To illustrate, I went ahead and chose a random episode of Friends to use as an example, and I'd say the results speak for themselves. See below for my 11 minute cut of Friends: The One With The Cuffs.
I believe I've captured the essence of this episode by leaving in the funniest parts while ensuring the storyline is complete, without cheap editing tactics (I left the entire opening and end credits in - in fact, I've added a few special touches). I'd love feedback from the community on this one, especially Friends fans:
http://www.vimeo.com/13395211
More 11 minute cuts are on the way, and this is just the first.

The Sweet Fan-Made Video for Bang Bang Eche
You know how sometimes the scrappy fan made video is better than the official video, which the label spent thousands on? Well, some music biz guys figured this out and launched genero.tv, which hosts contests for aspiring filmmakers to submit music videos that could, in turn, become the band’s official video and land them with a $2,000 dollar paycheck. Winners are chosen democratically, via online polls.
A still from Mike Amin's fan video for Bang Bang Eche's "Nikee" Photo Credit: YouTube
Recently, our favorite Australian dudes — Bang Bang Eche — got the Genero treatment for their track, “Nikee.” The winner was Mike Amin, who describedhis inspiration this way:
This video for Bang Bang Eche’s Nikee is a 2D rendering of kick-a$$ New Zealand rock. The black and white theme is a nod to the punk rock feel of the music, but with a low-fi technology edge reminiscent of 80s-era raster text (thanks to the synth). Both aliased and anti-aliased text combine and transform into living characters on-screen. Japanese emoticons also play a big role, as they are more expressive than the ones we’re used to in the west. Heavy influences include Shynola, Tim & Eric, Nintendo, and the greatest music video director of all time, Michel Gondry.


I took this idea a little further and broke it out for all the major video game consoles, and compared them. I gathered all the info directly from Metacritic.com (they have full lists of their games and scores), and popped it into Excel. I omitted 2005 because the PS3 and Wii did not have Metacritic numbers posted those years (pre system-release). The results were interesting...
2006 | 2007 | 2008 | 2009 | |
PS3 | 71 | 71.9 | 70 | 71.7 |
360 | 70 | 67 | 66 | 69 |
PSP | 67 | 64 | 67 | 68 |
DS | 62 | 62 | 63 | 67 |
Wii | 63 | 60 | 61 | 65 |

Total Average, 2006-2009 | |
|---|---|
PS3 | 71 |
360 | 68 |
PSP | 67 |
DS | 63 |
Wii | 62 |


After it aired I went to YouTube to find the ad, but it didn't come up. Thinking there must be some mistake, I Googled it. No luck there either. All I found was one silent video of a rotating case:
Strange. Why would the ad not have been posted? I started scratching my head about this and did some digging. It soon dawned on me that something suspicious was going on with this product... mainly, that it didn't seem to actually exist. My Google results brought up tons of results, mainly of what appeared to be blog posts about the product. Thing is, I took a closer look at these blogs and I'm fairly certain they were set up by a marketing agency to hype the product. Examples:
ttp://momentumoffailure.wordpress.com/2009/07/24/hot-off-the-wire-the-bud-light-speaker-box/
Pic here, for when they no doubt remove the site once the campaign is done:

This "blog" has no other content on it besides filler... but VERY easy to miss if someone just pops in to look. Another example:
http://gizmosgadgetsnews.info/sports/bud-light-speaker-box-tailgate-approved
Pic here:

Gizmo and Gadget? Come on guys... but admittedly, pretty slick. I love the generic posts on the front page about the Honda Accord, Blackberry Storm and The Sims - all basically Wikipedia copy and pastes.
There are countless other fake posts about this thing - entire blogs set up just to promote this product, but written as if it was coming from independent bloggers. My favorite:
http://gourmetretailer.firstlightera.com/EN/Microsites/1/AnheuserBusch/BudLightSpeakerBox.htm
Pic here:

This is what APPEARS at first glance to be an online store selling the product, but as you can see, it says "Sponsored by Anheuser Busch" at the top. If you dig on the "Gourmet Direct" site you see it's all just AB product info. And no order link, which is most telling.
So at this point, I'm fairly convinced this reeks of shenanigans. I decide to download the "Product Sheet" offered on the Gourmet Direct page, and I get a Powerpoint deck with two slides in it, talking about the product. I decide to do some meta-digging... I wanna know who created this and I quickly find out by checking the document creator info. Turns out it was a gentleman named Greg Litwicki, from Shaw Company. A quick trip through Google lead me to this page:
http://www.shaw-company.com
Not surprising to find out that Shaw is Anheuser-Busch's advertising/marketing company (one of them at least). Please keep in mind that all this proves is Shaw created the Powerpoint deck for AB - but it certainly seems to suggest that this is a larger marketing initiative cooked up by Shaw.
I must say, this is a very well-executed campaign, as it is certainly not obvious. My hat is off to Shaw Company, if they are the ones to have come up with this... The real question is, will the Bud Light Speaker Box ever actually come out? Perhaps this is all pre-marketing to build hype around the product for football season. More likely: the product doesn't actually exist and this is simply to generate buzz for Bud Light. Interesting concept - promote a product that doesn't exist, get people into the store, and they pick up a case of Bud Light anyway. Nice.
Request for Shaw or AB: Please post the commercial on YouTube. I need it to fulfill my original goal: demonstrate the incredible influence of Tim and Eric Awesome Show Great Job on mainstream media. Thanks. Appreciate it.



